The proposal is aimed at intercepting new targets of young citizens and tourists, thanks to the development of conscious know-how focused on creating a stronger BRAND IDENTITY and BRAND AWARNESS at the MUNICIPALITY OF MONTEFIORE CONCA with a focus on the enhancement of the territory and its communication, the 4 pillars of service design, experience design, storytelling and social communication, which find concreteness through generative artificial intelligence, enhancing the landscape and historical characteristics of the city and its initiatives for a stronger and more updated community.

We would like to train on the subject of artificial intelligence declined in the world of the third sector, specifically cultural and experiential. In fact, it is of great importance to be able to transmit, with the learning by doing methodology, practical tools to the young people of the Montefiore Conca Municipality, through the organisation of workshop events that give the benefit of extremely practical knowledge leading to the ability to design, creating a professionalising didactics that will become a tourism engine and a new specific work sector of the Municipality.

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